Reach
Languages and channels
Receitaria Curiosa publishes the same recipes to six language audiences. Each language has its own page, its own voice, its own captions and its own posting time.
The six languages
| Language | Primary audience | Reference timezone | Role |
|---|---|---|---|
| Portuguese | Brazil | America/Sao_Paulo | Source language — recorded, not dubbed |
| Spanish | Mexico and Latin America | America/Mexico_City | Dubbed |
| English | United States | America/New_York | Dubbed |
| French | France | Europe/Paris | Dubbed |
| German | Germany | Europe/Berlin | Dubbed |
| Italian | Italy | Europe/Rome | Dubbed |
Portuguese is the language the recipe is actually filmed in, so it never goes through dubbing. The other five are generated from it.
Why timezones matter
A recipe posted at 6pm in São Paulo lands at 9pm in Paris and 1pm in Mexico City. Publishing all six versions at the same absolute moment would put most of them in front of an audience that is asleep or at work.
Each channel therefore carries its own schedule, expressed in the time its audience actually lives in. The panel shows a live clock for every connected language so the operator can see what time it is for each audience before choosing a slot.
Which channel gets which language
| Platform | Languages published | Formats |
|---|---|---|
| All six — one dedicated page per language | Long and short | |
| Portuguese | Short (Reels) | |
| TikTok | Portuguese | Medium (~1 min) |
| YouTube | Portuguese | Long |
Facebook is the only platform where the brand maintains a separate page per language, so it is the only one that receives the translated versions. Instagram, TikTok and YouTube each have a single profile, and that profile publishes in Portuguese.
Three formats from one recording
Long
Two minutes or more. The full recipe, start to finish. Goes to the Facebook pages in all six languages and to YouTube in Portuguese.
Medium
Around one minute. A tighter cut of the same recipe, sized for TikTok, published in Portuguese.
Short
Twenty to thirty seconds. The hook and the result, no method. Goes to the Facebook pages in all six languages and to Instagram Reels in Portuguese.
Per-language subtitles
On-screen subtitles are decided per language and per format, not globally. A German long video can carry subtitles while the German short does not, and the choice persists between sessions because it is stored with the account settings rather than in the browser.
Subtitles are currently generated for the dubbed languages. Portuguese, being the original recording rather than a dubbed track, is subtitled separately by the editor.